Fashion For Women Over 30

Finding Your Style Over 30

So you are looking for ideas for fashion for women over 30? You have come to the right place. There are several reasons why style can feel slightly different in your 30s. Maybe your body has changed, you’ve had children, or you have had a promotion at work. Quite often, what worked in your 20’s does not feel quite right in your 30’s. It is not to say that you have to overhaul your wardrobe but rather update it instead. There is no reason you can not stay within the style you love; it is about adapting it to fit your life in the present.

Adapting Your Favourite Styles

The best place to start is to declutter your existing wardrobe. The chances are there are a lot of items in there that you never wear anymore, or you have hardly worn. That is often when my private clients notice things are not quite working. You continue to buy what you always have, but realise that it does not suit you anymore or does not get worn enough because it does not fit with your lifestyle.

Put aside time to go through your wardrobe and remove anything that needs to be replaced or removed entirely. You can do this in one of two ways; get everything out in one go and go through it all in a space large enough so that you can see it all laid out, or go through it all in stages, for example, jeans first, then jackets, then coats etc. If you have an extensive wardrobe or little time, you might prefer to declutter gradually. Whichever way you decide to do it, make sure you have EVERYTHING in one place – out of the car, shed, loft, basement, parent’s house or wherever else you store clothes. Only by doing it this way can you correctly see how many options you have for one style of clothes. 

Ask yourself the following questions to determine whether it stays or goes;

  • When was the last time I wore it?
  • Does it fit? (Remove if you are not actively seeing changes towards this size goal)
  • Does the colour suit me? (If you are not sure, consider a colour analysis)
  • Does the style suit me? (again, if you are not sure, consider a style guide)
  • Does the fabric feel comfortable to wear?
  • Is the fabric/style practical? 
  • Does it feel good to wear?
  • Do you feel confident wearing it?
  • Does it fit well with the rest of your wardrobe?

The Dress For All Body Shapes

When looking at fashion for women over 30, one dress style suits almost all ages and body shapes: the Tea Dress. Think of the 1940’s style that often had a collar, did up down the front, was pulled in at the waist often with a belt and came out in an A-line to just below the knee. Before I go on, do not look on Amazon for a tea dress, and some absolute monstrosities come up! The image below is a Tea Dress. 

There are several reasons this dress works so well;

  • The shape flatters most body shapes
  • It skims over the hips and thighs 
  • It comes in at the waist giving definition where some body shapes need it most.
  • It can be worn in a V at the neck, flattering most people.
  • It is suitable for day or evening and can be dressed up or down
  • It can be worn for work or play

Consider adding a Tea dress or a similar style to your wardrobe. Check out my capsule collections for more options. 

Finding Your Favourite Fabrics

Fashion for women over 30 also includes thinking about what no longer works for you. As we get older, we are less likely to want to wear clothes that feel uncomfortable, whether it be the style or the fabric. Make a note of which materials feel good on you and which do not. It could be that it feels good either physically or mentally. Think about what works and what doesn’t and consider that when shopping for something new. It could be that when you do your wardrobe edit, you discover some items you like but want to replace in a similar style or colour but a different fabric.
Finally, when purchasing anything new, make sure the colour fits your current capsule wardrobe, making it easy to mix and match.

Keeping It Classic And Stylish With An Edge

As I mentioned earlier, just because you are now looking at fashion over 30 does not mean you can not dress with an edge. You do not have to dress like your gran! Unless your gran is a very stylish lady! You are who you are, and I am who I am. I do not believe in determining someone’s style by putting people from different age groups. What works for you might not work for me and visa-versa.

Define your style based on your personal preferences, lifestyle, the climate you live in and your weekly activities. Make sure you do not try to fit into societal expectations, what someone else thinks you should wear, or pressures to dress for your age. What even is that? Dress in what makes YOU feel comfortable and what works for YOU, not anybody else. Remember to dance to your own drum. If you feel like you do not even know what that is anymore, open a Pinterest account and create two boards; one for colours you love and one for styles. Use this as inspiration to find what you love again.

Your Work Capsule Over 30

If you need a capsule wardrobe for work, keep it simple. One of the most significant issues clients have when they come to me, is the time it takes them to get ready in the morning. They suffer from decision fatigue. Sticking to a limited colour palette will help you create outfits quickly and easily. Choose around five colours and create a mix and match wardrobe based on those shades. Select a couple or one colour for suits and have a few colours in tops to go with them; then, you can swap things in and out quickly. Use the styles in tops and blouses to add a bit of your personality to the outfit.

Maintaining Your Style

The most crucial thing to avoid once you have created a collection of clothes that works is to mess it all up with impulse buys. Work on your colours and styles and how they suit you. Be very intentional about what you add to your wardrobe and think carefully about if it will blend in easily. Otherwise, you will be back to struggling with what to wear again. If you need help, book a FREE consultation with me. I am positive I can help you get there. Also, download my guide to help you declutter and create the perfect wardrobe.

An outfit idea for the the over 30's with a tea dress and bag
An outfit idea with a tea dress and bag

What Next?

The information given in the post is the best of my knowledge at the time of writing. If you are embarking on anything new get professional advice if required.

If you enjoyed this post and wish to create a capsule wardrobe, I can help you create one quickly and easily. Get started immediately with one of my personal styling services or book in for a complimentary consultation

  • Personal Styling Gift Vouchers – Save up, ask for them for gifts or put towards any of my services. This is the ideal way to afford a personal stylist whatever your budget!
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  • Premium Personal Styling – A personalised colour analysis and body shape style guide, a live wardrobe edit, a personal shopping and a curated Lookbook
  • Personal Styling – 
  • A personalised Colour Analysis, a Body Shape Analysis And Style Guide, a Live Wardrobe Edit
  • A wardrobe Edit – A 20-minute zoom call to discuss your needs and to highlight any particular problems you want to address in the wardrobe edit. A private Pinterest board to pin styles and colours you love. A 60 minutes live video wardrobe edit
  • Colour Analysis And Body Shape Styling –
  • The Capsule Closet Stylist Colour Analysis looks at the natural colouring in your hair, eyes and skin tone and shows how you can complement your natural colouring in your clothes. The Body Shape Style Guide teaches you how to make the most of your best assets, hide what you do not like, find clothes that complement your shape, and choose the perfect fit.

Still Not Sure?

Book a discovery call with me where we can discuss colour, style, decluttering, body shapes and much, much more.  I can identify where you most need help and point you in the right direction. 

**Please Note This Post Contains Affiliate Links

Capsule Closet Stylist is a participant in the Amazon EU Associates Program, Shopstyle and LTK, affiliate advertising programs designed to provide a means for sites to earn commission incomes by advertising and linking to 

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Capsule Closet Success testimonials

'When you join the membership it isn't generic it is tailored to your needs. Michelle considers each individual person and provides advice and guidance based on their needs. I have learnt so much since I joined I feel like I could sit an exam on it now! Honestly, without a doubt if you feel like you are lost with what to wear, you don't know what suits your body shape or your shape has changed, you've lost confidence, you're starting a new job, or you want to minimise your wardrobe, Michelle's membership is without a doubt for you. You can not get better for the price, I have looked!'
I joined Michelle's facebook "capsule wardrobe challenge" in June 2020. I loved her approach of starting off with a concept of what colours and styles you were attracted to, followed by what your lifestyle required functionally. It helped me assess my existing wardrobe with a checklist in mind instead of feeling overwhelmed and indecisive. I found the video format and weekly check-ins easy to follow and explained each stage of building a capsule well. She has been quick to answer any queries I have and to offer her professional stylist's opinion with a gentle manner. I am most grateful for Michelle's overarching aim to help her clients "find their happy place". This membership is about being comfortable in your own skin, not about being super fashionable, and that is exactly what I needed. Thank you for helping me find my confidence again. 😊
There is no doubt in my mind that having a personal stylist online is worth the investment. In fact, at the end of the day I will spend considerably less while looking and feeling so much better. Why? Because I will never again mindlessly spend and spend and spend on clothes that just aren’t right for me and that don’t make me happy. I think we all dream of that wardrobe that makes us happy and confident, but it is so easy to just give up and just wear something. I know I did. And that is just plain crazy because I love clothes! I have always been attracted to styles that I lacked the confidence to try out. Now, with the help and guidance of Michelle, I can finally explore those styles with confidence knowing that whenever I run an item by Michelle, she will give me her honest feedback on whether or not it will fit with my colors and with how I want to look and feel. In short: Michelle’s advice really is priceless. I feel an A-lister in the garments I have purchased since becoming a member! Pssst: One secret, you don’t have to become a minimalist if you don’t want to. Michelle is not about legalistic minalism, she is all about you finding out what works for you and that – along with her very deep knowledge of style – is why I think her membership works for me when in the past nothing else has.

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