Personal Stylist London
Award-winning personal styling for women 40+
27 years as a professional stylist, including 25 years in television and film.
Meet Your Stylist
Award-Winning Personal Styling That’s All About You
My background in television, film and styling celebrity clients has taught me that great style isn’t about following fashion rules. It’s about understanding what suits you and making your wardrobe work for your life. I bring a wealth of experience to helping women feel confident in what they wear.
From wardrobe makeovers to personal shopping and occasion styling, my approach is always personal, practical and tailored to you.
27
Years Experience
Multi-Award-Winning
5 Star Reviews
London & Worldwide
Personal Styling Services in London
You don’t need to know exactly which styling service you need before we speak. Whether you’re looking for a complete wardrobe transformation or help with one particular styling problem, we’ll find the right approach for you.
Wardrobe Editing
Make sense of what you own, discover new outfit combinations and identify what’s missing.
Colour & Body Shape
Discover the colours, shapes and proportions that work best for you.
Event & Occasion Styling
Look and feel your best for important events, celebrations and special occasions.
Multi-Award-Winning
A personalised approach combining wardrobe, shopping and outfit styling.
Personal Styling for Women 40+
Your wardrobe needs can change as your body, lifestyle and priorities change.
Clothes that worked perfectly ten or twenty years ago may suddenly feel wrong. You may have plenty of clothes but struggle to put outfits together, find shopping frustrating, or simply feel that your wardrobe no longer reflects the woman you are now.
I specialise in helping women 40+ navigate those changes without resorting to lists of things you’re supposedly “too old” to wear.
We’ll look at colour, fit, proportion, lifestyle and what you already own, then identify the pieces and styling changes that will make the biggest difference.
More outfits. Better choices. A wardrobe that works for you.
How Personal Styling Works
01 — We Start With You
We’ll talk about your wardrobe, lifestyle, style frustrations, budget and what you’d like to change. This helps me understand what you actually need rather than prescribing a one-size-fits-all solution.
02 — We Create Your Styling Plan
I’ll recommend the most useful approach, whether that’s working with your existing wardrobe, understanding your colours and proportions, shopping for new pieces, styling for an event or combining several services.
03 — We Work Together
Depending on your service, we can work together in London or online. The focus is always practical: making decisions, creating outfits and solving the wardrobe problems that brought you to me in the first place.
04 — You Know What to Do Next
You’ll leave with greater clarity about what suits you, what you need and how to create outfits that work for your real life. Follow-up styling and shopping support is also available when you need it.
I Work for You, Not the Shop
When you work with an in-store stylist, naturally their role is to help you shop within that particular retailer.
I’m independent.
That means I can recommend the stores, brands and pieces I genuinely believe are right for you, rather than being restricted to one retailer.
We can mix designer, premium and contemporary brands depending on your style, requirements and budget. The aim isn’t to spend as much as possible — it’s to make good decisions and buy pieces that earn their place in your wardrobe.
This is particularly valuable when personal shopping in London, where we can shop across different stores and brands rather than trying to find every solution under one roof.
Visiting London? Work With Me While You’re Here
Visiting London from overseas? We can plan your personal styling and shopping experience before you arrive, making the most of your time in the city.
From wardrobe needs and personal style to shopping priorities and special events, I’ll tailor your London appointment around you.
And when you return home, we can continue working together online, whether you need help sourcing pieces, styling outfits or preparing for another occasion.
What My Clients Say
Is Personal Styling Right for You?
You don’t need a wardrobe full of designer clothes to benefit from personal styling. Sometimes you simply need an experienced eye to help you see what works, what doesn’t and what will make getting dressed easier.
Personal styling could be for you if…
☑️ You have plenty of clothes but nothing to wear.
☑️ Your clothes no longer reflect your lifestyle or body shape.
☑️ You find shopping overwhelming or time-consuming.
☑️ You keep buying pieces that don’t work together.
☑️ You need outfits for an important event or new chapter.
☑️ You want honest, independent styling advice.
You don't need more clothes. You need more outfits and better choices.
Personal Stylist London FAQs
How much does a personal stylist in London cost?
My bespoke personal styling starts at £100 per hour. The total cost depends on what you’d like help with, whether that’s a wardrobe edit, personal shopping, occasion styling or a more complete wardrobe transformation. We can discuss the best approach during a Discovery Call.
What can a personal stylist help me with?
I can help you understand what suits you, make better use of your existing wardrobe, put outfits together, shop more confidently and find clothes for your lifestyle or special occasions. Every appointment is tailored to what you actually need.
Do you specialise in styling women over 40?
Yes. I work extensively with women over 40, including women in their 50s, 60s and beyond. I understand that bodies, lifestyles and priorities change, and my approach is about helping you feel confident and comfortable in clothes that reflect who you are today.
Can you come to my home in London for a wardrobe edit?
Home wardrobe editing can be arranged in London, subject to location and availability. We’ll look at what you already own, identify pieces that work, create new outfit combinations and establish what’s genuinely missing.
Can you help me shop at Selfridges, Harrods or Harvey Nichols?
Yes. I offer independent personal shopping in London, including appointments at Selfridges, Harrods, Harvey Nichols and other stores. Because I don’t work for a particular retailer, my recommendations are based on your needs, preferences and budget.
I'm visiting London from overseas. Can I book a styling appointment?
Absolutely. We can discuss your style, shopping priorities, measurements and any upcoming occasions before you arrive, then plan your London appointment around the time you have available.
Can we continue working together online after my London appointment?
Yes. I work with clients internationally online, so I can continue helping with outfit decisions, sourcing clothing, special occasions and future wardrobe updates wherever you’re based.